My name is Shelly Reddy and I help busy families and professionals in and around the Lewis Estates Area, Edmonton, buy and sell real estate using my Reddy-Set-SOLD home selling system.
I love living in Lewis Estates, West Edmonton! Everything you need is here. We are well connected with easy access to major highways, shopping and entertainment, and yet … it is a very quiet, family-friendly neighbourhood in West Edmonton. My husband and I love being part of this community and raising our family here.
As a third-generation REALTOR®, I believe selling real estate is so much more than a ‘transaction’ … and genuinely understanding what’s most important to people when it comes to choosing a place to live and helping them make a good decision - for them - truly is one of the greatest privileges of my life.
I’ll never forget the time when I was a little girl, back in Goose Bay, Labrador … I would watch my grandfather, who opened the very first real estate brokerage in the area, and my Mom, who worked with him, talk about the day-to-day real estate stuff!
I didn’t understand much at the time … but I remember the legal sized carbon copy contracts in our house and in Mom's vehicle … and I remember how excited Mom would get when she sold a house! It was always a big deal because she would treat me to dinner at a restaurant, and one time ... a new T.V.! It was a floor model T.V. and I was so excited because we didn't have a T.V. prior to that. Oh, the good ol’ days!
Isn’t it interesting how you sometimes don't realize what you had growing up … until you live a while … and learn to appreciate those things? Mom was a brokerage owner and a Realtor in a very small town where everybody knows everybody and people talk - and she had nothing but respect. She gave back and truly cared about her clients and made sure that they made the right purchase. I am so grateful to have had her as my role model and to be able to carry on the legacy.
The real estate business sure has evolved since then, and while I like to keep up with all the relevant trends … the thing that never changes is: genuine human connection and care.
Whether you are looking to buy or sell - I believe service is an action word, and the real indicator of a world-class buying and selling experience is measured in continuing relationships, mutual respect and referrals.
Whenever you’re ready … I’d love to have a conversation and listen to your goals and real estate dreams and answer any questions you may have to make sure you have the insight you need to make a good decision - for you and your family!
"Given the challenging market in Edmonton, Shelly was able to sell our home quickly and smoothly, despite the slow market. Shelly’s negotiating skills on our sale and purchase were awesome, she always went out of her way to accommodate and negotiate for us. She did her research for the areas/houses we were interested in and was always able to provide honest feedback to help us in making a big decision. Though I am sure difficult at times, Shelly was able to keep us calm and collected which is so invaluable. Working with Shelly was a pleasure, we always felt we were in great hands. We would highly recommend Shelly to anyone needing a realtor."
"Even in a tough market for condos and townhouses, Shelly was able to get my place sold in one week. The property was priced correctly, she helped me navigate the sale from Calgary, organized and introduced to top vendors to prepare my place and she did so many little things to make the place look great for showings. I recommend Shelly to anyone thinking of selling."
"Shelly goes above and beyond for her customers. We bought our first and second house with her and used her to sell our old house. She was always available by phone to answer any questions and she was constantly communicating with us to give us updates on showing and buyer feedback. She was also very diligent in doing a large amount of research of the market to establish a good selling price for our house. Shelly arranged for a professional photographer to do a virtual walk through on our house that gave an amazing online look for our property. I have repeatedly recommended Shelly to everyone I have talked to looking to sell or buy a house."
Selling your home is no easy undertaking. It takes a huge amount of time and energy, it disrupts your family's lifestyle and routines, it takes you way outside of your comfort zone, and for it to make sense, there are ...
Everything is subject to change. Some change is good, and some is beyond our control. The real estate market is one of those things. So what do you do when your home isn’t selling? How do you position yourself and get the ...
So many buyers I talk to right now are feeling this massive uncertainty about what to do, and the questions I hear most often are: Should we wait to buy? Are interest rates going to continue to rise? Will house prices be coming down
You have worked so hard to get your home ready, and it’s finally on the market! Some sellers can handle the whole process without feeling too anxious or stressed, but for most, this is an emotional roller coaster. While it is my job to handle ...
According to the National Association of REALTORS®, only approximately 1% of homes sell as a result of an OPEN HOUSE - which, to be honest, is always interesting to me because ... how in the world would you accurately measure that?
If you are in the Edmonton market area and are thinking of selling your home in the near future, you are probably faced with the question of who you should list with. Do you list with the one who's got all the for sale signs in the area? Do you ...
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What's Your #1 Question
About Real Estate?
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"When my husband and I decided to start looking for a home we didn’t know who to reach out to. Shelly was recommended to us from a good friend and we will be forever grateful we found her! From our first phone call with her I could tell we would get along well. She has a very approachable and warm personality. I could tell right away that the nerves we were experiencing with buying our first home would be eased with Shelly’s realty experience as well as she did not push for us to buy something we weren’t comfortable in. We had a very long want list for our first home and the frustrations of rising interest rates and a fast housing market at the time was always eased with Shelly’s reassurance. I always felt like she was on our side and had our best interest at heart. We even had walked in a few potential listings attempting to “make do” with what was there and giving many things up on our “want” list, only to have Shelly say that she couldn’t let us buy those homes. Again, she always had our best interest at heart and I will forever be grateful. She is always readily available, very good at communicating, patient, and extremely understanding. It was actually bittersweet when we finally found our home because I just grew to like her so much! My husband and I will most definitely be working with her in the future. She is exceptional at what she does! I also don’t think you could have done anything better. This was my first but best experience. Thank you so much again!!!! And thank you for the house cleaning!!!! You are the BEST!!!!! Love Always!"
"It was a pleasure to work with Shelly. From the onset, she was very detailed and came prepared with a robust package including research on our neighborhood and history of our home. She provided great insights into the market, as well as thorough and detailed feedback and advice on how to stage our house, and her digital marketing with the high-quality professional pictures helped our house stand out in the market. She was well-versed in the changing market and provided excellent advice in terms of our listing price resulting in a quick sale of our home. Thank you so much Shelly for all your efforts and your help throughout the entire process!"
"I engaged Shelly Reddy to sell my home in the fall of 2022. After an initial attempt with another agent, I decided to remove my home from the market. Although a beautiful property with a great layout and over 2,500 sqft of living space, the upstairs was unique with only two bedrooms, proving to be a difficult sell as most buyers were looking for three bedrooms upstairs. Shelly came in with fresh ideas for staging, changing the approach of certain rooms for alternative use, and tremendous use of drone photography and interior photography. She was also quick to communicate, providing market updates on a weekly basis, and consistent feedback from potential buyers and bookings for showings. Ultimately, my house sold in a timely fashion after engaging Shelly and I would recommend her to anyone looking to buy or sell in the greater Edmonton area."
Shelly made a very stressful situation -- downsizing in the midst of a pandemic -- an amazingly smooth process. She is a true professional and knows the Edmonton real estate market well. But more than that, she is hard-working, caring, responsive, understanding, smart -- and never pushy. I have already recommended her to a few people and I will continue to do so, without hesitation.
Shelly is an outstanding realtor. We had very specific requirements which made the search difficult. Shelly went out of her way to help and support our efforts to buy a home. She continuously provided sound advice to guide our decision making process and was constantly available. If you are looking for professional, excellent service, I highly recommend you choose Shelly as your realtor.
Shelly helped us buy and sell in this tough market and we honestly couldn't have done it as well with anyone else! She is thorough and honest and has valuable insight into the market that enabled us to make smart decisions.
We were able to sell our home in half the time the current days on market was at and that meant we could get into our dream house!
"Buying a house with Shelly was a great experience, with my complete lack of real estate knowledge she made the process easy to understand, and I never once felt lost. She gave excellent in depth answers to all my clueless questions to help me understand what I was doing, which led to me being extremely happy with my purchase.
Shelly helped my wife and I find our first house, and after our experience with her, I'd recommend her to any and all first-time home buyers. She is extremely professional, reliable, sympathetic, and was very patient with us given that we were picky! She's also not the least bit pushy about one house or another, which I think is awesome. A++!
Shelly was a god-sent! I moved away from Edmonton just as my house needed to go on the market, and Shelly so wonderfully handled everything for me since I could not do a lot of it myself, in person. Shelly is always quick to respond to emails, calls, and texts and did a great job selling my home!
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